From Social Strength to Complete Sell-Out
Sweatia, a Canadian activewear brand, had built a strong social media presence but struggled to convert awareness into sales. By optimizing their ads across Google, Facebook, and Instagram, we turned their audience into buyers—leading to sold-out stock and ultimately a brand acquisition.
OBJECTIVE
Leverage Sweatia’s strong social following to maximize conversions and scale sales.
KEY OBSTACES
Excellent organic social media engagement but low direct sales
Inefficient ad structures across Google, Facebook, and Instagram
Needed a performance marketing strategy to complement brand strength
Limited inventory, requiring careful pacing of campaigns
OUR SOLUTION
We built a performance-focused advertising strategy by:
Restructuring and optimizing Google Ads for high-intent fitness buyers
Scaling Facebook & Instagram Ads to convert engaged followers into customers
Aligning creative messaging with conversion-driven calls-to-action
Monitoring stock levels closely to balance demand and availability
RESULTS
Majority of stock sold out within campaign cycles
Strong conversion rates achieved through optimized ad spend
Transformed social presence into a profitable sales channel
Brand success culminated in Sweatia being acquired, validating its growth trajectory