Laying the Foundations for Scalable Growth
Purifyo came to us struggling with stagnating sales and an outdated digital presence. We restructured their campaigns and strategy to set the stage for long-term improvement.
OBJECTIVE
Rebuild their online acquisition strategy, modernize their presence, and unlock a path toward sustainable sales growth.
KEY OBSTACES
Sales had flatlined despite ongoing ad spend
Outdated, old-looking website limited trust and conversions
Inefficient Google campaign structure with wasted budget
OUR SOLUTION
We focused on creating a stronger acquisition foundation by:
Restructuring Google campaigns for better keyword alignment and cost-efficiency
Identifying gaps in search demand to better target high-intent buyers
Advising on website improvements to increase trust and conversion rate
Providing strategic direction for long-term growth beyond short-term fixes
RESULTS
Improved campaign structure and visibility in search
Identified key limitations of the website holding back conversions
Built a clearer roadmap for next steps in digital growth (new website, content strategy, conversion optimization)