Transforming an Offline Brand Into an Online Sales Channel
PlantActiv was well-established in retail chains but had no digital infrastructure or online sales presence. We built their entire online marketing and tracking ecosystem from zero and generated their first direct online sales.
OBJECTIVE
Create a measurable and profitable online sales channel by setting up the full digital foundation and expanding PlantActiv’s reach beyond traditional retail.
KEY OBSTACES
No prior online sales activity
No Google Ads, Analytics, or GTM setup
No Meta tracking or data pipeline to measure performance
Sales heavily dependent on external retail chains, limiting direct customer relationships
OUR SOLUTION
We developed a full digital growth framework by:
Implementing complete tracking infrastructure (Google Tag Manager, Analytics, Meta tracking)
Launching Google Ads and Meta Ads campaigns to drive direct sales
Structuring campaigns around high-intent buyers and brand awareness simultaneously
Creating a measurable customer acquisition funnel for online sales
Providing strategic direction and execution to scale digital revenue channels
RESULTS
First-ever online sales achieved through direct campaigns
Fully functional analytics and tracking system implemented
Expanded visibility beyond retail partners, building direct customer relationships
A foundation for PlantActiv to scale eCommerce alongside retail distribution