Building a Digital Presence From the Ground Up
Oz Style had only relied on social media, with no Google presence, tracking, or analytics in place. We built their online marketing ecosystem from zero and drove sales through a complete digital setup.
OBJECTIVE
Establish a full-funnel digital marketing foundation that enables the brand to acquire new customers efficiently and track results across channels.
KEY OBSTACES
No Google Ads campaigns in place
No analytics or tracking setup to measure performance
Marketing limited to basic social activity without cross-channel integration
Missed opportunities in search visibility and intent-based traffic
OUR SOLUTION
We created their digital acquisition engine from scratch by:
Setting up Google Ads with a structured campaign strategy to target high-intent buyers
Implementing Google Analytics for data-driven decision-making
Integrating tracking tools to monitor conversions and optimize spend
Building a multi-channel presence to connect social and search marketing
Providing strategic direction and full execution for consistent growth
RESULTS
First measurable online sales generated through paid campaigns
A fully operational Google Ads + Analytics ecosystem set up for the brand
Expanded visibility beyond social, capturing new high-intent customers
A sustainable digital foundation enabling continued growth