Modernizing a Fashion Brand’s Digital Presence
Ophelie Hats needed a refreshed digital strategy to reflect their premium brand. We upgraded their site, revamped tracking and campaigns, and supported creative direction with photoshoot ideas—leading to a rapid lift in sales.
OBJECTIVE
Rebuild the digital foundation to increase online sales and strengthen brand presentation in the competitive fashion eCommerce space.
KEY OBSTACES
Outdated analytics setup limiting optimization
Inefficient ads with weak performance insights
Website not fully optimized for conversions
Creative direction not aligned with premium fashion standards
OUR SOLUTION
We redefined their digital growth approach by:
Revamping Google Analytics and ad account structures for accurate tracking
Optimizing campaigns for better targeting and ROI
Refreshing the website for stronger user experience and sales performance
Contributing photoshoot concepts to align creative assets with brand identity
Providing strategic direction and execution for holistic growth
RESULTS
Quick uplift in online sales after the digital revamp
Improved campaign performance with accurate analytics
Stronger brand presentation through upgraded site and visuals
A scalable digital foundation for ongoing growth in fashion eCommerce