Blending Digital Marketing With Real Experiences
Nicolas, a boutique wine vendor specializing in unique high-end wines, launched their online store and entrusted us with building their entire digital presence—from campaigns and tracking to experiential marketing.
OBJECTIVE
Establish a strong online sales channel while reinforcing the premium brand through both digital campaigns and real-world activations.
KEY OBSTACES
Newly launched website with no digital infrastructure
Limited brand awareness outside of local clientele
No tracking, GTM, or analytics in place
Needed a way to translate premium, high-touch wine experiences into digital growth
OUR SOLUTION
We built Nicolas’s digital ecosystem and connected it with experiential marketing by:
Setting up full tracking (Google Analytics, GTM, conversion events)
Managing Google Ads and Meta Ads to drive qualified traffic and sales
Running social media campaigns to highlight unique wines and stories
Organizing and promoting a premium wine-tasting event to strengthen brand loyalty
Providing strategic direction and full execution across channels
RESULTS
First measurable online sales generated from digital campaigns
A fully functional digital marketing and tracking system established
Expanded reach for Nicolas’s unique wine selection beyond the local audience
Increased customer engagement through a successful wine-tasting event that reinforced the brand’s premium positioning