Expanding a Premium Fashion Brand’s Audience
Helping an iconic brand grow its reach through precision-targeted ad campaigns.
OBJECTIVE
Musette, a luxury fashion and accessories brand, sought to grow its customer base while maintaining a premium brand image. The goal: reach new, high-value audiences online and increase revenue from cold traffic.
KEY OBSTACES
- High repeat customer base but limited reach beyond existing shoppers
- Needed to scale performance without compromising brand identity
- Ad fatigue among current audiences led to lower returns on retargeting
OUR SOLUTION
We designed a paid media strategy focused on audience expansion and cold traffic performance:
- Launched and optimized ad campaigns across Meta and Google platforms
- Excluded existing customers from prospecting campaigns to widen reach
- Developed creative assets tailored for new customer acquisition
- Continuously refined targeting and messaging based on conversion data
- Balanced reach and performance while staying true to the brand’s premium tone
RESULTS
Expanded brand visibility among high-intent, first-time buyers
Reduced overlap and fatigue by excluding returning customers from cold campaigns
Achieved strong ROAS from new audience segments
Helped drive consistent revenue from previously untapped markets