Transforming social presence and tripling patient inquiries through strategic content and performance optimization.
OBJECTIVE
Miko Dental, a leading multidisciplinary dental clinic in Bucharest specializing in implantology and aesthetic dentistry, aimed to increase patient inquiries and strengthen their digital presence. They needed to improve their social media content strategy and optimize their paid advertising performance to drive consistent patient acquisition.
KEY OBSTACES
- Underperforming social media content that didn’t reflect the clinic’s expertise and modern facilities
- Inconsistent visual branding across social platforms
- Limited patient inquiry volume despite strong reputation and credential
- Transition from underperforming agency required rebuilding trust and strategy
OUR SOLUTION
We took over Miko Dental’s digital marketing, implementing a comprehensive strategy focused on content excellence and performance optimization:
- Took over and restructured their entire Google Ads performance marketing strategy
- Implemented continuous professional photoshoots to create high-quality, consistent social content across all platforms
- Developed and managed a strategic social media content calendar showcasing the clinic’s expertise, facilities, and patient success stories
- Optimized ad targeting and messaging to reach patients actively seeking dental implants and aesthetic procedures
- Created compelling visual content that built trust and demonstrated the clinic’s modern technology and professional team
- Continuously monitored and refined campaigns based on performance data to maximize ROI and patient inquiries
RESULTS
Tripled the number of patient contacts Year-over-Year (YoY)
Significantly improved social media engagement and brand visibility
Established Miko Dental as a top choice for implantology and aesthetic dentistry in Bucharest
Consistent, high-quality content pipeline supporting both organic and paid channels
Strong return on advertising investment with measurable patient acquisition growth