Expanding a Strong Social Brand Into Full Digital Performance
Les Vacances d’Irina already had a powerful organic presence on social media. We transformed that visibility into measurable growth by building a full advertising and tracking ecosystem, and by opening new international markets.
OBJECTIVE
Turn organic social engagement into booked stays by launching performance campaigns, enabling data-driven tracking, and reaching new international audiences.
KEY OBSTACES
Strong social media following but no structured paid campaigns
No tracking in place to measure results and optimize spend
No presence on Google Ads or international search
Growth limited to local reach and organic visibility
OUR SOLUTION
We created a full-funnel performance framework by:
Designing and managing Meta Ads campaigns to amplify reach and drive bookings
Boosting high-performing social content with structured targeting
Implementing tracking and analytics to measure conversions
Launching Google Ads campaigns to capture high-intent travel searches
Expanding targeting to international markets to attract new guests
RESULTS
Transitioned from purely organic growth to measurable paid performance
Stronger tracking and visibility across all channels
New audiences reached through Google and international targeting
Increased direct bookings and diversified client acquisition sources