Standing Out with Story, Not Just Price
Helping a small brand compete through creativity, not discounts.
OBJECTIVE
Lemons & Gin, a boutique lifestyle and home decor brand, struggled to compete with larger retailers on price. The mission: craft a digital strategy that emphasized the uniqueness, quality, and charm of their products—turning their brand into their advantage.
KEY OBSTACES
Couldn’t match big-box competitors on pricing or scale
Needed a stronger emotional connection to drive purchases
Brand visibility was low despite high-quality product offering
Ad budget required high-efficiency targeting and compelling creative
OUR SOLUTION
We built a performance and brand strategy focused on storytelling, not sales:
Created high-converting ad campaigns that celebrated product uniqueness and design appeal
Emphasized visual storytelling across Meta and Google Ads
Refined audience targeting to focus on people seeking meaningful, artisan purchases
Built messaging and creative around the brand’s personality, not price points
RESULTS
Achieved consistent sales growth without lowering pricing
Strengthened brand positioning as a boutique, high-value choice
Increased engagement and conversion rates through elevated creative and audience alignment
Helped build a loyal customer base that values uniqueness over discounts