Scaling a Wellness Brand with Smart Paid Strategies
From overlooked potential to consistent performance and meaningful growth across platforms.
OBJECTIVE
iHunt needed to scale its performance campaigns, increase sales, and expand internationally—without compromising profitability. The brand also sought support in generating leads for its EV station business and offloading legacy product stock.
KEY OBSTACES
- Performance campaigns weren’t scaling despite strong market potential
- Struggled to liquidate excess inventory
- EV station products lacked digital lead generation
- No infrastructure for international expansion
OUR SOLUTION
We built a multi-layered performance and growth strategy tailored for both ecommerce and lead generation:
- Took over and restructured all paid campaigns across Google and Meta
- Delivered a stable ROAS of 10 through ongoing testing and optimization
- Developed and executed lead generation funnels for EV charging stations
- Implemented a stock clearance campaign to efficiently liquidate older products
- Launched the iHunt international store in 5 new countries
- Provided guidance on pricing, product positioning, and media strategy per market
RESULTS
Achieved a 10× return on ad spend (ROAS)
Increased total sales by 150% within one year
Successfully cleared excess stock while protecting margins
Built new lead channels for EV solutions
Opened international ecommerce operations across 5 countries with scalable frameworks