Brewing Awareness for a Premium Coffee Brand
Green Maya Coffee, a Guatemalan single-origin organic brand, partnered with us to expand visibility and sales across digital channels. We boosted their social presence, improved their Amazon store, and helped them reach new customers despite premium pricing challenges.
OBJECTIVE
Grow brand awareness and drive online sales through social media and Amazon optimization.
KEY OBSTACES
Weak social media presence and limited digital visibility
Premium pricing created resistance among new buyers
Amazon shop not optimized for discoverability and conversions
Needed stronger storytelling around quality and origin
OUR SOLUTION
We designed a multi-channel strategy combining awareness and performance:
Revamped their Amazon shop with optimized product pages, descriptions, and visuals
Expanded and activated social media with consistent content and campaigns
Ran targeted ads to highlight origin, organic certification, and unique flavor profile
Balanced brand storytelling with direct performance marketing to drive trials and sales
RESULTS
Strong increase in visibility and engagement across social media platforms
Higher product testing and discovery among new coffee consumers
Amazon store performance improved with optimized listings and sales growth
Brand positioned as a high-end organic coffee choice, with greater reach despite pricing barriers