Full-Scope Product Launch for a New Supplement
From market research to multi-channel activation—every detail, done right.
OBJECTIVE
Ropharma entrusted us with launching Dermaten, a new skin supplement, into a highly competitive wellness market. The goal: build awareness, trust, and demand through a complete go-to-market strategy.
KEY OBSTACES
New product with no digital presence or audience familiarity
Needed content and messaging to stand out in a crowded category
Required fast, coordinated execution across multiple channels
Needed scientifically credible and lifestyle-relevant positioning
OUR SOLUTION
We handled every aspect of Dermaten’s digital debut, combining insight with creativity:
Conducted market and competitor research to inform brand positioning
Built and managed dedicated social media accounts for the product launch
Created all content and copy, from post captions to product descriptions
Designed a high-converting landing page focused on education and trust
Ran paid ad campaigns across Meta and Google with full-funnel structure
Executed influencer partnerships and commercial videos to drive engagement
Produced podcast integrations to build credibility and reach lifestyle-focused audiences
RESULTS
Successfully launched Dermaten into the Romanian supplement market
Built an engaged audience from zero through targeted content and influencers
Achieved strong engagement and visibility across all owned platforms
Created a launch funnel that now supports sustained demand and trust