Delivering a national digital strategy built to inspire, mobilize, and win.
OBJECTIVE
Dan Nicusor, entering a competitive presidential race, sought a powerful digital strategy to boost visibility, inspire trust, and mobilize supporters across Romania.
KEY OBSTACES
- Low visibility among rural and countryside communities
- Fragmented messaging across digital channels
- No consistent paid strategy or analytics
- High need for real-time content & response
OUR SOLUTION
We provided full digital oversight and execution support. Aligning all moving parts of the campaign for maximum impact:
- Managed and optimized advertising budgets across platforms
- Oversaw external creative agencies to ensure cohesive, strategic messaging
- Launched and monitored paid campaigns on Meta, Google, and TikTok
- Managed and coordinated online press platforms to amplify reach and ensure consistent public messaging.
- Acted as a central digital hub—ensuring alignment between campaign goals, creatives, and media execution
RESULTS
Dan Nicusor won the election and is now President
Achieved nationwide reach across urban and rural regions
Maintained high engagement and frequency throughout the campaign
Ad budgets were strategically allocated and closely monitored for maximum ROI
Consistent digital presence helped drive voter awareness, trust, and turnout