Scaling Impact Through Strategic Advertising
Supporting a purpose-driven brand with powerful performance and clear direction.
OBJECTIVE
Cursuri Parentale offers courses that support parents through every stage of family life. Their goal: grow registrations through digital ads while maintaining a compassionate, trust-first brand identity. They needed both execution and strategic insight to scale effectively.
KEY OBSTACES
- Needed to improve paid media performance without overwhelming the brand’s calm, supportive tone
- Lacked strategic direction for long-term growth
- Lean team requiring outside expertise for campaign structure and scale
OUR SOLUTION
We stepped in to manage and elevate the brand’s advertising while offering strategic support from above:
- Managed and optimized Meta and Google ad campaigns focused on lead generation and course registrations
- Created a performance structure tailored to low-pressure, high-trust conversion funnels
- Advised on overall media and content strategy, ensuring consistency and brand alignment
- Provided ongoing top-level guidance on campaign timing, messaging, and positioning
RESULTS
Managed and optimized Meta and Google ad campaigns focused on lead generation and course registrations
Created a performance structure tailored to low-pressure, high-trust conversion funnels
Advised on overall media and content strategy, ensuring consistency and brand alignment
Provided ongoing top-level guidance on campaign timing, messaging, and positioning