Maximizing Impact With a €10K Awareness Grant
Beauty Culture received a monthly grant to promote bio cosmetics, but their campaigns were underutilized. We optimized their strategy to increase spend efficiency while exceeding industry benchmarks for engagement.
OBJECTIVE
Use the €10K monthly grant to maximize reach and awareness, while keeping CTR well above industry averages for bio cosmetics campaigns.
KEY OBSTACES
Previous agency was spending only ~€1K/month of the available grant
Inefficient keyword structure and targeting
Campaigns not reaching full potential, with limited visibility and impact
Underutilized opportunity to dominate awareness in the niche
OUR SOLUTION
We repositioned Beauty Culture’s grant strategy by:
Conducting in-depth keyword analysis to capture relevant high-intent traffic
Scaling campaigns strategically to increase monthly spend while maintaining quality
Optimizing ad messaging for relevance and engagement
Providing ongoing campaign management to sustain awareness and grant efficiency
RESULTS
Increased spend from €1K/month to €6K/month while maintaining efficiency
Achieved a 12% CTR (well above the 5% target and industry average)
Significantly improved visibility for bio cosmetics campaigns
Established a scalable path to fully utilize the €10K grant allocation