Scaling a Wellness Brand with Smart Paid Strategies
From overlooked potential to consistent performance and meaningful growth across platforms.
OBJECTIVE
Tuju, a rising wellness brand, wanted to increase revenue, grow its online community, and scale ad performance—while preserving a clean, values-driven brand identity.
KEY OBSTACES
- ROAS stuck at 2.0 with no sign of profitable scaling
- Previous agency lacked expertise in optimizing for growth
- Site had limited conversion flow and lacked bundle incentives
- No TikTok presence despite strong Gen Z appeal
OUR SOLUTION
We provided full-funnel support—blending performance ads with brand growth and on-site conversion strategy:
- Launched and optimized Google, Meta, and TikTok ad campaigns
- Grew brand visibility and improved new customer acquisition
- Increased ROAS from 2.0 to a stable 4.0 across campaigns
- Opened and built their TikTok channel from scratch
- Implemented purchase-boosting tactics like bundles, popups, and user flows
- Consulted on site optimization and product routine presentation for higher AOV
RESULTS
ROAS doubled from 2.0 to 4.0 within months
Stronger brand awareness across all major platforms
Grew social following and email subscribers
Delivered consistent sales growth through smarter funnel and on-site strategy
Successfully launched Tuju on TikTok to reach new audiences