Digital Infrastructure That Drives Real Patient Growth
Building the foundation for smarter tracking, better access, and more procedures.
OBJECTIVE
Spitalul Sf. Constantin aimed to modernize its digital presence to increase patient inquiries and streamline access to its medical services. The challenge: limited ad infrastructure, outdated site flow, and no reliable data tracking.
KEY OBSTACES
- No existing ad account structure or digital acquisition strategy
- Website lacked key conversion and contact features
- No integrated analytics for tracking performance or behavior
- Missed opportunities to connect with patients digitally
OUR SOLUTION
We laid the digital foundation and optimized for clarity, trust, and patient access:
Created and structured all digital ad accounts (Google, Meta) from scratch
Assisted in website improvements, including better navigation and conversion points
Implemented key contact tools (forms, call buttons, quick-access info)
Installed analytics and tracking layers to monitor performance and user flow
Consulted on funnel optimization to match how patients actually make decisions
RESULTS
Doubled the number of direct contacts and inquiries
Significantly increased the number of surgeries and procedures booked
Built a reliable, trackable digital pipeline for new patients
Established a strong foundation for ongoing marketing and scaling