Driving growth, creativity, and strategy for one of Romania’s top wellness brands.
OBJECTIVE
Secom, a leading name in health and wellness, aimed to modernize its digital approach, scale revenue through paid media, and build a stronger brand presence across platforms—especially among younger and online-first consumers.
KEY OBSTACES
- Underperforming ad campaigns with limited ROAS
- Fragmented presence across social media platforms
- No TikTok presence despite growing Gen Z interest
- Lack of cohesive creative assets for paid and organic channels
OUR SOLUTION
We built a long-term partnership with Secom, acting as both digital executors and strategic collaborators:
- Took over and scaled their entire paid ads ecosystem, managing budgets and performance across Meta & Google
- Increased ad revenue, improving ROAS from 3.7 to 5.5 over 2 years
- Launched and managed their TikTok presence from scratch
- Created and managed social content across all channels, including scheduling, community management, and trend-driven ideation
- Organized and directed ongoing social media photoshoots to keep visuals fresh, consistent, and high-converting
- Actively contribute to quarterly digital strategy sessions with Secom’s internal team
RESULTS
4.5× increase in ad revenue.
ROAS improved from 3.7 to 5.5 across paid channels
Established and grew TikTok presence, expanding reach to younger demographics
Full social media management with consistent brand voice, visual quality, and engagement
Strong and ongoing collaboration at a strategic level, not just execution