Building Momentum for Africa’s First National Digital Currency
From zero to global visibility—driving awareness, trust, and traction for a world-first crypto initiative.
OBJECTIVE
Sango was launched as the first national digital monetary system by the Central African Republic. The objective was clear: create international awareness, build community trust, and drive engagement and adoption through a full digital presence.
KEY OBSTACES
No existing digital or community presence for a brand-new blockchain-based currency
Needed fast, coordinated rollout across multiple social channels and regions
High global scrutiny required messaging that was clear, credible, and strategic
Complex subject matter required educational, accessible content
OUR SOLUTION
We handled every layer of the digital launch—building and managing the full communication and growth strategy:
Created and managed all social and ad accounts (FB, IG, TikTok, Twitter, Reddit)
Managed daily social media content, community engagement across platforms
Wrote and distributed email newsletters and marketing campaigns
Produced informative content to educate the public and build trust
Coordinated with key stakeholders to shape the brand voice and announcements
RESULTS
Built strong international awareness and credibility around the Sango launch
Attracted substantial backing and early-stage currency buyers
Generated multi-platform engagement despite complex regulatory constraints
Paused due to ongoing regulatory developments, with structure and strategy ready for reactivation