Performance & Automation at Scale
Tripling traffic while building a smarter product-to-ad pipeline.
OBJECTIVE
Price.ro, Romania’s leading price comparison platform, partnered with us to increase traffic through Google Ads and streamline the way products were advertised—turning a high-volume catalog into high-performance campaigns.
KEY OBSTACES
- Google Ads traffic was underperforming relative to potential
- Needed a way to dynamically manage products in DSA campaigns
- Manual updates were inefficient and not conversion-optimized
- Product turnover made performance management difficult at scale
OUR SOLUTION
We focused on both growth and smart automation to scale efficiently:
Rebuilt and optimized the full Google Ads account structure
Tripled traffic to the site through DSA and performance-based campaigns
Developed a custom solution to automatically upload new products into ad campaigns
Built a system to remove low-converting products, ensuring budget focus on what works
Monitored and iterated campaign structure based on real-time conversion data
RESULTS
3× increase in website traffic from Google Ads
Streamlined product campaign workflow through automation and smart logic
Reduced wasted ad spend by filtering out poor performers
Built a scalable, conversion-first system for long-term growth