Launching a Wellness Brand Internationally
From creative to commerce—building a global digital presence from the ground up.
OBJECTIVE
Good Routine set out to expand globally and make its wellness products accessible to new audiences. The goal: successfully launch the brand across international Amazon marketplaces while establishing strong digital visibility across all major platforms.
KEY OBSTACES
- No presence on Amazon or international ecommerce platforms
- Needed high-quality visual assets for ads and listings
- Lacked brand consistency across digital touchpoints
- No TikTok or short-form video strategy in place
OUR SOLUTION
We worked closely with the Good Routine team to execute a fully integrated global launch:
- Launched the brand on international Amazon marketplaces, handling setup, listings, and branded storefronts
- Developed optimized product pages with SEO-driven copy and branded design
- Ran paid media campaigns across Meta, Google, Amazon Ads, and TikTok, focused on awareness and trust
- Opened and managed the brand’s TikTok presence for fresh, educational, and trend-driven content
- Directed and produced all photoshoots for product and lifestyle assets
- Provided ongoing strategic support across brand positioning, messaging, and media mix
RESULTS
Built a cohesive global digital presence from the ground up
Successfully launched and scaled on multiple Amazon markets
Created high-converting ad funnels
Increased brand visibility across channels with full-funnel media
Built a strong foundation for long-term international growth