Rebuilding Trust and Driving Real Patient Action
From underperforming strategy to meaningful results and a brand that connects.
OBJECTIVE
Fertilia, a fertility-focused medical clinic, needed to increase appointment bookings and refresh its brand presence. After underwhelming results from a previous agency, they turned to us to bring clarity, consistency, and growth.
KEY OBSTACES
- Previous marketing lacked a clear growth strategy or conversion focus
- Website and content didn’t reflect the clinic’s expertise or sensitivity
- Low appointment volume despite ongoing marketing efforts
OUR SOLUTION
We approached the partnership holistically—realigning both strategy and execution:
Redesigned key parts of the website to improve navigation, trust, and action flow
Created new visuals, copy, and creatives aligned with medical tone and emotional sensitivity
Built a full-funnel digital plan focused on increasing appointment requests
Took over and optimized ad performance and channel mix based on what truly converts
RESULTS
Created a brand experience that builds trust and drives bookings
Increased qualified appointment requests through improved funnel clarity
Replaced a failing strategy with measurable, conversion-driven marketing
Gave the brand a more relevant, human, and professional voice