Replatforming and Scaling a Wellness Brand — from Outdated Storefront to International Growth.
OBJECTIVE
Bioloka, a wellness brand focused on natural pain‑relief, needed to modernize its eCommerce presence and unlock scalable growth. The goals: rebuild a flexible storefront, expand into new markets, improve paid performance, and broaden awareness to reach both D2C and B2B buyers—without losing the brand’s trust‑first positioning.
KEY OBSTACES
- Outdated website with no easy path to expansion
- Limited product assortment and poor merchandising
- Low ROAS from ads and inconsistent performance data
- Constrained reach in non‑French markets
OUR SOLUTION
We led Bioloka’s full digital transformation, expanding markets and creating a unified brand presence across channels.
- Replatformed to Shopify for speed, UX, and scalable architecture
- Launched international stores (with a push into DE) and localized journeys
- Optimized paid media across Google, Meta (and more) with clear measurement
- Produced Social Media content and refreshed product visuals
- Activated influencers to generate authentic reach and social proof
- Expanded channels and introduced affiliate marketing to diversify acquisition
RESULTS
Revenue doubled, then tripled after replatform and channel expansion
A fresh, responsive site that increased conversion and AOV
Higher ROAS and sustained performance across markets
Greater reach and visibility, attracting new B2B inquiries alongside D2C growth